Hi, I’m Dr. Jo Lein.

I help people rewrite the beliefs that block their growth—so they can lead, teach, and live with alignment in systems that don’t always make that easy.

I’ve coached hundreds of leaders in schools, nonprofits, and complex systems—places where pressure is high, change is slow, and burnout is a feature, not a fluke.

What I’ve learned is that most resistance isn’t about skill or will. It’s about mindset. It’s about what people believe about themselves, their role, and their ability to create change.

Unless we name those beliefs and replace them with something more useful, no strategy, PD, or spreadsheet will move the needle.

That’s why I created the Disruptive Mindset Coaching model: A practical, psychology-rooted approach to coaching that starts with belief repair.

But let me back up.

I started in a sixth-grade classroom in Glendale, Arizona. I was 22 years old and wildly overcompensating—thinking my job was to be impressive, not real.

Since then, I’ve led organizations, coached hundreds of educators, and built systems to support school leaders in one of the most complex urban districts in the country. I’ve studied organizational learning, identity formation, and behavioral psychology—not just in theory, but in the field.

Along the way, I’ve made things I’m proud of. I’ve also burned out, numbed out, and quietly wondered if I was the problem.

Turns out, I wasn’t.
The system was.
And the beliefs it taught me to carry were even worse.

So I did what I now help others do:
I stopped trying to outperform my inner doubt.
I rewrote the script.
And I started leading from a place of belief, not just performance.

Today, I help other leaders do the same.

Whether you’re a principal, a coach, a nonprofit leader, or just someone trying to hold it together in a high-stakes world—you don’t need another productivity hack.

You need someone who can help you unlearn what’s in the way, and build new beliefs that actually fit who you are, what you value, and what you’re here to do.

That’s what this work is about.
Not just fixing behavior.
Changing what it’s rooted in.